5 Signs Your Website Needs a Refresh

Your website is often the first impression potential customers have of your business. If it’s outdated, slow, or confusing, you’re losing customers before they even contact you. Here are five clear signs it’s time for a website refresh.

1. It Looks Like It’s From 2010

Web design trends change fast. If your site has flash animations, auto-playing music, or a cluttered layout with every color of the rainbow, it’s time for an update. Modern websites are clean, minimalist, and mobile-first.

Quick test: Pull up your website on your phone. Does it look good? Is the text readable without zooming? Can you navigate easily with your thumb? If not, you’re losing the 60%+ of visitors who browse on mobile devices.

2. It Takes Forever to Load

If your website takes more than three seconds to load, 53% of mobile users will leave before they even see your content. That’s not a maybe—that’s proven data from Google.

Quick test: Go to Google’s PageSpeed Insights and test your site. If you’re scoring below 50, you have a problem. Common culprits include oversized images, too many plugins, and cheap hosting.

3. You Can’t Update It Yourself

If you have to call your web developer every time you want to change a price, add a photo, or update your hours, your website is working against you. Modern websites should be easy to update through user-friendly content management systems.

At Wholistic Agency, every website we build includes training so you can make basic updates yourself. You shouldn’t need a computer science degree to change your business hours.

4. It’s Not Generating Leads

Here’s the hard truth: if your website isn’t bringing in leads or sales, it’s just an expensive digital business card. Your website should work for you 24/7, converting visitors into customers.

Ask yourself: - Do you have clear calls to action on every page? - Is your contact information easy to find? - Do you have forms that actually work? - Are you tracking what visitors do on your site?

If you answered “no” to any of these, you’re leaving money on the table.

5. Your Bounce Rate is Sky-High

Your bounce rate is the percentage of people who land on your site and leave without clicking anything. If it’s over 70%, something is seriously wrong. Either people aren’t finding what they expected, your site is confusing, or it looks untrustworthy.

Check your Google Analytics. If you don’t have Google Analytics installed, that’s another sign you need help.

What to Do Next

A website refresh doesn’t have to mean starting from scratch or spending tens of thousands of dollars. Sometimes simple updates—improving load speed, modernizing the design, adding clear calls to action, and making it mobile-friendly—can make a massive difference.

At Wholistic Agency, our website development includes everything you need: modern design, mobile optimization, fast loading speeds, easy content management, and training so you can maintain it yourself. Plus, hosting and domain management are included.

Want to know if your website needs a refresh? Schedule a free consultation and we’ll give you honest feedback on what’s working and what’s not. No pressure, no sales pitch—just straight talk about your website.

Because in 2025, your website should be your hardest-working employee. If it’s not, let’s fix that.

About the Author

Mike Leyva-Doherty is the Founder & CEO of Wholistic Agency, a Tucson-based marketing agency specializing in website development, SEO, and digital marketing. With a background in software engineering and project management, Mike builds websites that actually work for small businesses.