I get asked this question constantly: “Should I advertise on Google or Facebook?” And my answer is always the same: it depends on what you’re selling and who you’re selling to. Both platforms can work. Both can also waste your money if you use them wrong. Here’s how to decide which one makes sense for your business. The Fundamental Difference Google Ads = Intent-Based Marketing People are actively searching for what you offer. They type “plumber near me” or “best yoga studio