I’m going to tell you something that might sting a little: most small businesses are throwing money away on marketing that doesn’t work. I’ve seen it hundreds of times. A business owner gets excited about marketing, sets aside a budget, and then watches that money disappear with little to show for it. The worst part? It’s usually not because the business owner isn’t trying hard enough. It’s because they’re making the same preventable mistakes that drain budgets and deliver ze