Mike Leyva-Doherty

You’re spending money on marketing. But do you actually know if it’s working? Most business owners can’t answer that question with real numbers. They have a vague sense that “things are going okay” or “we’re getting some leads,” but they can’t tell you which marketing channels are driving revenue and which are wasting money. That’s a problem. Because if you can’t measure it, you can’t improve it. And if you can’t improve it, you’re just guessing—and hoping—that your marketing dollars are well...

Every business owner dreams about it. That one post, that one video, that one piece of content that explodes across the internet and suddenly everyone knows your name. Going viral seems like the holy grail of marketing—instant visibility, thousands of new followers, and a flood of customers knocking down your door. Here’s the truth nobody wants to hear: going viral is overrated. And chasing it might actually be hurting your business. After years of managing social media campaigns and watching...

I get asked this question constantly: “Should I advertise on Google or Facebook?” And my answer is always the same: it depends on what you’re selling and who you’re selling to. Both platforms can work. Both can also waste your money if you use them wrong. Here’s how to decide which one makes sense for your business. The Fundamental Difference Google Ads = Intent-Based Marketing People are actively searching for what you offer. They type “plumber near me” or “best yoga studio in Tucson”...